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SAP C-C4H22-2411 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 2
  • Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 3
  • Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 4
  • Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q28-Q33):

NEW QUESTION # 28
You need to update some existing contact records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?

  • A. PUT
  • B. DELETE
  • C. GET
  • D. POST

Answer: A

Explanation:
For updating contacts via the SAP Emarsys API:
* Option C (PUT):Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.
* Option A:Incorrect. POST is for creating new resources, not updating existing ones.
* Option B:Incorrect. DELETE removes contacts, not updates them.
* Option D:Incorrect. GET retrieves data, not modifies it.The SAP Emarsys API Documentation under
"Contact Endpoints" specifies PUT for updates.References:SAP Emarsys API Documentation -
"Contact API" (https://dev.emarsys.com/).


NEW QUESTION # 29
The "Do not track me" field stops Web Extend from tracking a visitor as they browse your store. What happens when the field is TRUE?

  • A. All historic, existing, and previously collected Web Extend and Web Channel data is removed.
  • B. The change takes effect immediately.
  • C. The visitor will never receive recommendations moving forward.
  • D. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.

Answer: D

Explanation:
Question no: 71Verified AnswerB. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.
Comprehensive Detailed Explanation along with SAP Emarsys ReferencesThe "Do not track me" field in SAP Emarsys is a contact-level setting that allows users to opt out of tracking by Web Extend, which is the tool responsible for capturing web browsing behavior (e.g., page views, product interactions) on a store's website. When this field is set toTRUE, it impacts how Web Extend interacts with that visitor moving forward. According to the official SAP Emarsys documentation, the correct answer isB. Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why B is accurate and the others are not.
* A. The change takes effect immediately:
* Explanation: While setting the "Do not track me" field to TRUE does stop Web Extend from tracking the visitor, the change does not take effectimmediatelyin all cases due to technical considerations like caching or session timing. The documentation states, "When the 'Do not track me' field is enabled for a contact, Web Extend stops collecting new behavioral data, but this may depend on the current session and synchronization timing" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). For example, if a visitor is mid-session when the field is updated, tracking might continue until the session ends or the next page load, when the updated contact profile is checked. This delay, though typically short, means "immediately" is not strictly accurate, making option A incorrect.
* B. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected:
* Explanation: When "Do not track me" is set to TRUE, Web Extend ceases to collect new browsing data for that contact, but all previously collected data (e.g., historic page views, product interactions) remains intact in the Emarsys database. The documentation confirms, "If a contact opts out via the 'Do not track me' field, no new Web Extend data is collected, but existing behavioral data is retained unless explicitly deleted via other means" (reference: "Web Extend::
Data Collection and Privacy," updated October 2024). This retention ensures that past data can still be used for purposes like segmentation or reporting (unless restricted by other privacy settings), while respecting the opt-out by halting future tracking. Web Channel data (e.g., personalization events) similarly stops being updated with new interactions but isn't erased. This balance between privacy and data utility makes option B the correct description.
* C. All historic, existing, and previously collected Web Extend and Web Channel data is removed:
* Explanation: Setting "Do not track me" to TRUE does not trigger the deletion of historic or existing data collected by Web Extend or Web Channel. Deletion of data requires a separate action, such as a GDPR/CCPA-compliant data erasure request or manual removal via the Emarsys API or interface. The documentation clarifies, "Opting out of tracking via 'Do not track me' prevents new data collection but does not affect previously stored data" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). Option C would align with a full data purge scenario, which is not the default behavior of this field, making it incorrect.
* D. The visitor will never receive recommendations moving forward:
* Explanation: The "Do not track me" field only stops Web Extend from collecting new browsing data; it does not inherently prevent the visitor from receiving recommendations.
Recommendations in Emarsys (e.g., via Predict) can still be generated based on existing data (e.
g., past behavior, purchase history) or delivered through channels like email or mobile, unless the contact has also opted out of those channels separately. The documentation notes,
"Recommendations can continue to be served based on historic data or other sources, even if Web Extend tracking is disabled" (reference: "Predict:: Data Sources and Recommendations," updated October 2024). For example, a visitor might still see email recommendations derived from prior web activity. Thus, "never" is too absolute, and option D is incorrect.
Additional Context:
* How It Works: Web Extend uses a JavaScript tag to track identified contacts (via external ID or email). When "Do not track me" is TRUE, the tag checks this field on page load and refrains from sending new tracking events to Emarsys, respecting the opt-out.
* Scope: This applies specifically to Web Extend tracking, not broader opt-outs (e.g., email subscriptions), and it's distinct from browser-level "Do Not Track" headers, which Emarsys may not honor unless configured.
* Sync Timing: Behavioral data syncs every few hours (as noted in Question 53), so the opt-out's effect aligns with the next sync cycle after the field updates.
Conclusion: When the "Do not track me" field is set to TRUE in SAP Emarsys,all historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected (B).
This respects the visitor's privacy choice while preserving past insights, as verified by Emarsys documentation. Options A, C, and D misrepresent the timing, data retention, or downstream impact of this setting.


NEW QUESTION # 30
What are some SAP recommended guiding principles to achieve clean core operations? Note: There are 3 correct answers to this question.

  • A. Establish an organizational structure, technical foundation, and transformation methodology for clean core.
  • B. Establish release management.
  • C. Establish regular housekeeping tasks and procedures.
  • D. Define roles and responsibilities as part of a process transformation office.
  • E. Integrate clean core practices in the end-to-end value process chain.

Answer: A,B,E

Explanation:
This question pertains to SAP's clean core strategy (more S/4HANA-focused but interpreted here):
* Option A:Correct. Integrating clean core practices across processes ensures minimal customizations and standard adherence.
* Option B:Correct. A strong organizational and technical foundation supports clean core transformations.
* Option D:Correct. Release management ensures updates align with clean core principles.
* Option C:Incorrect. While roles matter, a "process transformation office" is not a specific SAP principle.
* Option E:Incorrect. Housekeeping is operational, not a guiding principle.The SAP Help Portal under
"Clean Core" lists these principles, adapted here for context.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/).


NEW QUESTION # 31
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?

  • A. Because the contact would have to make a purchase for the sequence to count as a conversion.
  • B. Because none of the events within the sequence occurred within the attribution window.
  • C. Because there must be at least 3 events in a sequence to count as a conversion.
  • D. Because only one of the events in the sequence occurred within the attribution window.

Answer: D

Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).


NEW QUESTION # 32
You have 1500 contacts and have manually uploaded 100 additional new ones, but the number of available contacts on the Database Growth widget still shows 1500. You checked that the email address fields are filled and the email addresses are valid. What are some possible reasons why the additional new contacts are not showing up? Note: There are 2 correct answers to this question.

  • A. The opt-in field was not set to TRUE.
  • B. The update takes at least 24 hours to show in the widget.
  • C. The Database Growth widget only shows auto-imported contacts.
  • D. Too many new contacts were uploaded at the same time.

Answer: A,B

Explanation:
If new contacts don't appear in the Database Growth widget:
* Option A:Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is possible.
* Option D:Correct. If the opt-in field isn't TRUE, contacts may not count as "available" for marketing.
* Option B:Incorrect. Upload volume doesn't inherently block updates.
* Option C:Incorrect. The widget includes manual uploads, not just auto-imports.The SAP Emarsys Help Portal under "Database Growth" explains update timing and opt-in impact.References:SAP Emarsys Help Portal - "Database Growth" (https://help.emarsys.com/).


NEW QUESTION # 33
......

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